2025 was an interesting and important year for us at aberdeenphoto.com. It was a year of refining how we work, investing in better tools, and improving the experience we offer our clients — from the first meeting, through production, to final delivery. Every change we made had one clear goal: to deliver even higher quality imagery, more efficient workflows, and a better overall service for our customers.
A Better Space to Meet, View, and Create
Our Refurbished Office & Studio Viewing Experience
We’ve refurbished our office to create a more comfortable, practical, and professional space for meeting our clients. The new layout includes a dedicated standing desk for focused work and a round meeting table designed for relaxed, face-to-face conversations. It’s a space that works better for collaboration, discussion, and planning projects together.
Alongside this, we’ve upgraded our studio viewing setup, replacing our projector system with a 100-inch 4K high-definition LCD screen. This gives far more accurate colour reproduction, sharper detail, and a more consistent viewing experience — especially important for portrait, commercial, and fine-detail work. What you see on screen now is closer than ever to the final finished product.
New Equipment, New Possibilities
In 2025 we invested heavily in new equipment — not for the sake of technology, but to expand what we can offer our clients.
Upgrading Our Tools to Expand What We Can Do
We introduced the latest Matterport camera, delivering higher image quality, faster scanning times, and improved outdoor capture. This allows us to produce more detailed, accurate, and flexible virtual tours — ideal for property, commercial spaces, hospitality, and training environments.
We also added the Hasselblad X2D II 100C to our camera lineup. This medium-format system offers extraordinary resolution, colour depth, and dynamic range. For our clients, this means exceptional detail, smoother tonal transitions, and images that stand up to large-scale print, premium products, and high-end commercial use.
If you’d like to see what this camera can really do, we’ve shared a more detailed breakdown on our blog.
AI in Photography: Enhancing, Not Replacing
In 2025, we also embraced AI — not as a replacement for photography, but as a powerful tool to enhance what we already do. AI now plays a role in parts of our editing workflow, helping us work more efficiently and explore creative possibilities that simply weren’t practical before.
Using AI as a Creative and Practical Tool
This is particularly useful for commercial projects, such as product imagery and branding work. For example, we can now take a studio photograph of a product and use AI to place it into realistic, high-quality environments or on models — reducing reshoots, saving time, and opening up new creative options for our clients.
AI allows us to deliver results faster, experiment more freely, and offer solutions that better match modern marketing needs — while the photography, lighting, and creative decisions remain firmly human.
Enhancing an image for Amuse
Looking Ahead to 2026: Bigger, Smarter, Better
What’s Coming Next
2026 is shaping up to be an exciting year. We’ll be expanding our use of AI even further, allowing us to reduce turnaround times and, in some cases, lower costs for certain tasks — without compromising quality. We’re developing new and enhanced commercial and property photography services, building on everything we’ve learned over the past year.
We’re also taking a new approach to websites, upgrading existing client sites and working with new businesses to create stronger, more effective online presences. Behind the scenes, we’ll be investing in a new high-spec Mac workstation later in the year, designed to handle demanding AI processes and large Hasselblad files with ease.
We’ll be launching new websites for ourselves, with several already in progress, and introducing ultra-high-quality portrait products from Graphistudio, offering exceptional print quality and presentation for clients who want something truly special (See a sneak peak here)
2026 is about refinement, innovation, and continuing to raise the bar — and we’re looking forward to sharing the journey with you.
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