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Two recent posts have featured design and print for posters and it occurred to me that I should feature our own use of this means of promotion. I have 4 A1 posters on display in my own office. The 2 above feature my commercial photography and have examples of images taken for Aberdeen City Council to promote Aberdeen City and Shire (see blog post on this assignment here) and how the images were used,
Although I do not have a lot of visitors to my office, I would have 8-12 wedding clients in for appointments most weeks and these posters have stimulated conversation about the services we provide and I have booked photographic assignments for several wedding clients who were not aware that of our commercial photography. I have also supplied posters and the acrylic frames to visitors who liked the examples in my office. These sales are great example of how powerful point of sale promotion can be.
I have another two above an album display unit explaining how we create our albums and the prices are also detailed, and this lets my wedding customers get useful information while looking at our sample albums. Providing information and "selling" can be done very professionally and cost effectively using this type of presentation. If you have any wall area that you can use to inform or promote, contact me to discuss the options available.