For many years now we have been involved in email marketing and supply this service to many local companies. I got involved at the request of a client and we then started using it ourselves to promote wedding and portrait services. I never marketed this but starting getting approached to supply this service. Initially we used the system for our clients – loading their database, creating the emails, sending, and reporting back.
However most of our clients now do this themselves and log in using a browser and mange the database, and create great looking emails. One of the unique features is the analysis where you know exactly who has opened your message or clicked on any links etc. It is easy to use but for new clients we include training which takes 1-2 hours. Several clients delegate this task to one person and if they move on, I can train the new user, and provide cover until someone takes over. This is one of the advantages of buying through ourselves. The other advantage is that we are considerably less expensive than if you dealt direct with the company we partner with, and you could get all the features including SMS marketing, at a much lower monthly cost.
The system has just had some major upgrades and we have updated our website with details and lots of short videos on how to use this incredibly powerful tool. Click here to learn more, and there is one of the videos below. Well targeted personal email is an important part of any marketing strategy and integrates with all digital marketing – Facebook, Twitter, blogging etc.
If you are interested in learning more about this service, please click here to email me.