Elevating Image Quality with Our New Hasselblad X2D II 100C

A Step Forward for Every Client

Every investment we make in technology has one goal: to deliver even better results for our clients. With the Hasselblad X2D II 100C, we can provide sharper images, richer colours, and a level of precision that truly reflects the quality of all our images.

Whether we’re capturing luxury homes, commercial properties, professional portraits, or products in the studio, this upgrade represents our ongoing commitment to quality, innovation, and excellence in photography.

At aberdeenphoto.com, we have always believed that great photography begins with, creativity, precision, and the best tools available. To continue setting the highest standards in visual excellence, we are proud to announce the addition of the Hasselblad X2D II 100C with the latest E series lenses to our equipment lineup — a next-generation medium format camera that redefines image quality and detail.

What does this mean for our clients!

 

The Best Colour	Ultimate Detail	Highest Image Quality
Ever from any camera. Over 281 trillion colours with 16-bit colour depth.	A staggering amount of detail – elements appear that were not even seen at the time of taking the shot.	This is Hasselblad’s finest camera in its 84 years of making them. Incredible three-dimensional images that “pop”.

What are the press saying

“Hasselblad X2D II 100C: The finest stills camera ever made”

“You buy this because you want the best image quality, and you know that is what you are getting.”

“The image quality is so good it’s almost frustrating—because it makes every other camera look subpar in comparison.”

Unmatched Image Quality and Colour Precision

The Hasselblad X2D II 100C captures every scene with breathtaking clarity, using its 100-megapixel medium-format sensor to deliver extraordinary levels of detail and tonal depth. The 16-bit colour depth and renowned Hasselblad Natural Colour Solution (HNCS) ensure lifelike hues and perfect colour consistency across every image.

True-to-Life Interiors and Architecture

When photographing interiors and exteriors for property listings, lighting and colour accuracy are critical. The X2D II excels in maintaining texture, contrast, and dynamic range even in challenging mixed-light conditions — ensuring that materials like wood, glass, and stone look exactly as they appear in real life.

Dynamic Range That Captures Every Detail

The 15+ stops of dynamic range reveal the full character of every property — from shadowed staircases to sunlit exteriors. For real estate and commercial photography, this translates into more visually engaging, realistic images that make properties stand out online and in print.

Portraits that Capture Emotion

Beyond property photography, the new Hasselblad system also shines in portrait work. The incredible resolution and colour science create portraits with remarkable depth and smooth, natural bokeh — perfect for professional headshots and lifestyle photography.

Products in the studio

When selling products online, the level of detail in your images makes all the difference.

From showcasing the beautiful wood grains of bespoke furniture for Lethenty Cabinetmakers, to capturing the precision of hire equipment for Scotia Instrumentation, and ensuring perfect colour accuracy for Caledonian Stone’s tiles — in every case, the Hasselblad delivered outstanding results.

Custom Colour Balance

The Hasselblad X2D II’s colour picker ensures perfect colour accuracy by sampling a known value or neutral area in the scene and automatically setting the ideal white balance.

This means the rich tones of wood, true hues of tiles, and subtle finishes of bespoke furniture are captured exactly as they appear — no unwanted colour casts, no guesswork.

It’s one of the reasons the Hasselblad system consistently delivers natural, precise colour — vital for showcasing your products at their best.

Whether we’re capturing luxury homes, commercial properties, professional portraits, or products in the studio, this upgrade represents our ongoing commitment to quality, innovation, and excellence in photography.

Because Your Images Deserve the Best

We invite our clients and partners to experience the difference — where every detail matters, and every image tells a story with clarity, depth, and colour perfection.