Blog post

19
Jan 2021

Colin Lawson Transport

In my last blogpost recently completed websites were mentioned and links included. One of these websites was for Colin Lawson Transport, which went on-line in December.

Three years ago, we took some photographs for Colin Lawson including shots of the impressive fleet and the Altens facility. They were delighted with these images and ordered large acrylic prints for their reception.

After being pleased with these first images, Colin went on to commission more photography of heavy haulage jobs, new HiAb trucks, and Curtain sider trucks.

In December 2019 we took a new fleet photograph on the AWPR which was used on social media, and became a featured image. Another acrylic print of this was ordered for display in reception

All of these images have been used extensively for Linkedin and Facebook with some amazing engagement. They were also used for a new brochure.

A selection of images were used for 10 page spread (and featured on the front cover) in the Heavy Torque magazine.

Although we are not video specialists, we can supply short video clips and often combine these along with stills. We used video for a few of the case studies to show the HiAb trucks at work and we also changed the images in an older video that Colin had but we retained the professional voice over.


Over a few years we built up a good library of images and we were able to add to these with some great images taken by Les Martin, one of Colin’s drivers. Les is a keen and very accomplished photographer, and he had some great images to add to the library.

Website

With the images and the video clips, we had some great material to use for a new website for Colin. We are biased but believe that images are the most important element for many websites, and moving into website design was an obvious direction for us. We have now been creating websites for over 15 years and have many successful projects on-line.

We worked with Colin Lawson and Colin Gordon to create the new website which included

This website has a full easy to use content managed service (CMS) for easy changes and updates. We undertook basic search engine optimisation (SEO) and if you type haulage Aberdeen in Google, Colin Lawson are the first listed company (below adverts)

Colin is very good at giving great feedback and has been incredibly generous and helpful recommending aberdeenphoto.com to his network.

Colin Lawson Transport are an extremely well known and highly regarded company and it has been a privilege to work with Colin and his team providing photography and the new website. I am looking forward to extending and building on our relationship during 2021.

If you have any haulage requirements, visit the Colin Lawson Transport website or call them on 01224 216 360

If you need images, or a new or refreshed website, to tell (and sell) your story, contact me now by email or call me on 07813 705 205 to have an initial chat.

Neil Gordon, LMPA, LSWPP

Book an Appointment

To meet with Neil to discuss any of your requirements, click here to access his diary and choose your own time

Book an appointment with aberdeenphoto.com using SetMore

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